The Enduring Charm of the Turnkey Concept at the SAS Royal Hotel
The SAS Royal Hotel was praised for its international style, yet it embraced something uniquely Danish—a balance that resonated throughout both the building’s structure and interior design. Every detail was meticulously crafted, from the sleek profile of the AJ Lamp—with its combination of straight lines and geometric angles—to the striking Series 3300 seating designs in the hotel’s lobby. These elements were not just aesthetically appealing but reflected Jacobsen's overall architectural language, where precision and geometry played pivotal roles.
The AJ Lamp collection, which includes table lamps, floor lamps, wall lamps, and pendant lights, was introduced alongside the hotel’s opening in 1960. The wall lamps, in particular, hung elegantly in rows in the hotel lobby, becoming a central feature of the space’s aesthetic. These pieces, along with the AJ Royal pendant and other iconic Jacobsen creations such as the Egg and Swan chairs, AJ handles, and cutlery, have since become legends in design history.