The Timeless Appeal of the Turnkey Concept at the SAS Royal Hotel
The SAS Royal Hotel was lauded for its international style, yet it embraced something distinctly Danish—a harmony that resonated throughout both the building’s structure and its interior design. Every element was carefully crafted, from the sleek profile of the AJ Lamp—with its combination of straight lines and geometric angles—to the striking designs of the Series 3300 seating in the hotel lobby. These elements were not just aesthetically pleasing but reflected Jacobsen's overarching architectural language, where precision and geometry played key roles.
The AJ Lamp collection, which includes table lamps, floor lamps, wall lamps, and pendant lights, was introduced with the hotel’s opening in 1960. The wall lamps, in particular, hung gracefully in rows in the hotel lobby, becoming an integral part of the space’s aesthetic. These pieces, alongside the AJ Royal and other Jacobsen creations such as the Egg and Swan chairs, AJ handles, and cutlery, have since become icons in design history.