The Danish-Italian design duo GamFratesi designed Yuh for Louis Poulsen in 2017. Initially launched in black and white, the family was extended with editions featuring brass and marble. One of the essential features of the lamp is to be personal. The light is flexible and taking up little space. It can rotate, rise and lower, illuminating and creating ambience in the desired area. The form of the shade is determined geometrically from the movement that the it performs on the stem. A minimalistic appearance created from a circular shape at the bottom to a linear opening at the top of the shade. The name Yuh is the phonetic form of ‘you’, the letters representing the sound made by the voice to say “you”.