Louis Poulsen is pleased to join a suite of top Danish design brands on the new Danish Design AR (augmented reality) app, launching worldwide on 22 February 2018. Featuring some of the most iconic pieces in Danish design, the iPhone and iPad app allows users to experiment freely with placing products in their real-world environments, creating life-like, walk-through simulations with just a few clicks.
The latest in a range of interior design apps that use augmented reality technology, the new Danish Design AR app sets itself apart with virtual models of previously unmatched quality. Intuitive, user-friendly, and brimming with inspiration, the app is intended for anyone with a penchant for Danish design.
The catalog will feature a number of Louis Poulsen’s most popular lighting designs, alongside iconic furniture works from the Republic of Fritz Hansen, House of Finn Juhl, and Erik Jørgensen, wall clocks from Arne Jacobsen, and glassware from Holmegaard.
“The Danish Design AR app uses by far the most sophisticated technology we’ve seen in an augmented reality app for interiors, creating stunningly life-like environments and essentially allowing you to walk through rooms and around the items you place to get a real sense of how they interact with your space,” says Louis Poulsen CEO Søren Mygind Eskildsen. “We’re very happy to be joining a lineup of top Danish design brands in this virtual universe, and to offer anyone passionate about design a wide range of modern lighting solutions to create their ideal interiors.”
Elaborating on the user experience of the virtual space, Jacob Østergaard, CEO of Danish Design AR developer Utopian City Scape, says: “You can walk very close to and around the furniture and lighting pieces and get a sense of the materials and craftsmanship, which we believe is a necessity to really experience these unique designs.”
Danish Design AR brings the dream of a design classic in the home and comes a big step closer with an ever-growing range of products. "We are constantly expanding the catalog of design classics and will have over 100 iconic designs within the near future," Østergaard adds.
While interior simulation programs typically require a professional background in architecture and design, Danish Design AR’s intuitive interface makes it easy for anyone to get started right away. "The app is designed both for people who are interested in buying furniture and want to see how it fits in before purchasing – and anyone simply curious about Danish design and what it looks like in their home or workspace,” says Martin Dyhrberg, Partner at Utopian City Scape.
Danish Design AR will be available from the App Store now.
Utopian City Scape: Martin Dyhrberg, mhd@ucs3d.com, Tel: (+45) 29780465
Louis Poulsen: Sarah Lærke Stevens, sls@louispoulsen.dk, Tel: (+45) 4123 7903
Founded in 1874, the Danish lighting manufacturer Louis Poulsen creates products that encompass the duality of design and light. Every detail in the design has a purpose. Every design starts and ends with light. Louis Poulsen offers a range of lighting aimed atthe commercial and domestic lighting markets, with lights and solutions for both indoor and outdoor applications. In close partnership with designers and architects like Poul Henningsen, Arne Jacobsen, Verner Panton, Øivind Slaatto, Alfred Homann, Oki Sato and GamFratesi, Louis Poulsen has established itself as one of the key suppliers of architectural and decorative lighting and has a global presence with dedicated showrooms in Copenhagen, Stockholm, Miami, Oslo, Los Angeles, Tokyo and Dusseldorf.
For more than eight years, Utopian City Scape has provided interactive 3D and VR solutions aimed at improving the built environment for everyone. With a background in the gaming industry and educations from The Royal Danish Academy of Fine Arts’ Schools of Architecture, Design and Conservation, the Utopian City Scape team develops solutions based on real projects and actual client needs, striving to improve urban spaces by increasing transparency and communication between a wide variety of stakeholders.
Press release, February 2018