In the 20 years that followed, Peter Bysted built one of Denmark’s biggest and most successful design firms. In 2007 Bysted A/S was sold to Intellecta AB and in the following two years Peter Bysted held the position of vice-chancellor of The Danish Design School. He subsequently established ICONO A/S, a multi-disciplinary consultancy firm with design as its focal point.
Besides designing light fixtures, the work of Peter Bysted ranges from designing visual identity programmes to companies such as Falck, Nykredit, Nilfisk Advance and DONG Energy to designing and implementing larger expo projects, most recently the Nordic Pavilion at EXPO 2005 in Japan, preceded by EXPO 2000 in Hannover.